4/28/2023 0 Comments Reald stereo masterSuddenly, studio execs are talking as if they invented stereoscopic 3D movies. Big-screen movies drawing more people into the theaters and sucking more money out of pockets is a beautiful vision for the moguls, and it’s enough to bring stereo 3D back from exile after several disastrous attempts to go mainstream. Instead, the industry has found its lullaby: stereographic 3D. So, rather than digital becoming a pleasant dream, it could easily turn into a nightmare-from which Hollywood awakes screaming. And they’re realizing that they might see all the theaters turn digital, only to find attendance lacking. The studios and the theaters have finally organized themselves into a mutual admiration society, and both are driving toward the worldwide transition to digital. Attendance numbers have flattened out in the past three years, and worse, DVD sales and rentals are also down. Hollywood has been nagging and pushing for the digital transition to get people in the theaters, and all the while, audiences are choosing to stay home. The problem is the audiences: They’re being more discriminating about how they spend their money. The stereo team on Disney/Pixar's Up-Pixar's first stereoscopic film-worked in tandem with the director. But there’s a little extra juice flowing nowadays as the studios make big bets on 3D animation, stereo 3D, and digitizing the production pipeline all the way through to distribution, while the US economy shivers like a kid with some serious monsters under the bed. They’re running on guts, and gall, and pure, unadulterated fear-their usual jet fuel. Stereo 3D can be an exciting adventure-if it is done properly.
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